Tenant Personalization Engine (TPE)

Per-tenant brand · tone · UX · CTA · content variants · segment routing

Tenants

5

Active Variants

33

Avg Lift

+25%

Segments

4

Tenants

Personalization Dimensions

for Abiworkers
Theme & Colors

accent color, dark/light, surfaces

100%
Voice & Tone

brand voice variants per audience

92%
Content Adaptation

dynamic copy blocks per segment

88%
UX Layout Variants

component layout + density

74%
CTA Personalization

action labels per funnel stage

81%
Audience Routing

segment-based page variants

95%

AI Personalization Generator

for Abiworkers

A/B Variant Catalog

cta

Hero CTA · "Start Hiring" vs "Book a Call"

variant
control: 12%variant: 18%+50%high
tone

Tone · Authoritative vs Conversational

variant
control: 8%variant: 11%+37%high
ux

Layout · Dense vs Spaced dashboard

variant
control: 6%variant: 7%+16%medium
theme

Accent · Gold vs Steel Blue

tie
control: 9%variant: 9%+0%low
content

Content · Founder POV vs Feature-led

variant
control: 7%variant: 14%+100%high

Dynamic Content Blocks

hero_headlinedynamic4 variants
employerspartnersapplicantsfounders
pricing_ctadynamic3 variants
trialpaidenterprise
testimonial_carouseldynamic5 variants
employerpartnerapplicantfoundervc
footer_disclaimerregional2 variants
uaegcc
nav_orderrole-based3 variants
employerpartnerapplicant

Audience Segments

segment → personalized page routing

Employers · UAE

8,400 users12 pages
high match

Partners · Gold

1,240 users8 pages
high match

Applicants · PH

26,400 users6 pages
medium match

Founders/VC

4,200 users14 pages
high match